PR & Marketing

We provide dynamic PR and marketing services with a dedicated focus on Japanese products, helping brands build recognition, connect with audiences, and thrive in competitive markets. From strategy to execution, we design campaigns that not only share your story but make it resonate.

Our Head of Strategy and Creative, Samuel Boulton, brings global experience working with internationally recognised companies such as LUSH, Bumble, English Heritage, and Pepsi. Today, he combines this expertise with a deep knowledge of Japanese drinks and culture, delivering innovative campaigns that bridge Japan and the UK.

We’ve had the privilege of working with clients including DrinkJapan, Amabuki Shuzo, Nishihira Distillery, Kabuki Momoshu, Tengu Sake, SoGood Sake, UKBG, JSS and Akashi-Tai.

Whether launching a new product, crafting brand stories, engaging with media and influencers, or developing marketing strategies that create impact, we bring both creativity and cultural insight to every campaign.

National Sake Week

As our in-house campaign, National Sake Week is the UK’s largest celebration dedicated to Japanese sake. Created and managed entirely by our team, it brings together breweries, restaurants, bars, and retailers to showcase the diversity of sake to a wide audience.

Through nationwide events, tastings, partnerships, and media engagement, National Sake Week not only raises awareness of sake but also builds lasting connections between Japanese producers and UK consumers. It serves as a powerful example of our ability to design and deliver large-scale, culturally authentic campaigns that achieve measurable results.